Nolcha Fashion Week: New York Announces Official Presenting Sponsor: RUSK

Nolcha Fashion Week: New York is excited to announce the return of RUSK as its presenting sponsor for February Fashion Week this season, which runs February 11th-14th, 2013.

After working together for the first time in September, the two companies—RUSK and Nolcha—have discovered just how well their joint emphasis on innovative design and a fresh approach to their respective industries has blended.

Last season, Forbes Magazine called Nolcha a "hot incubator of new fashion design talent," and this season, Nolcha and RUSK are eager to introduce more emerging fashion brands together.

"We're ecstatic to have RUSK on board as our presenting sponsor again this season," says Kerry Bannigan, CEO of Nolcha. "Their vision really helps us to bring our designers' presentations to life."

The RUSK team, led by Artistic Director Gerard Caruso, will use the brand's high-performance hairstyling products and tools backstage to create runway looks in collaboration with the designers to showcase their inspiration.  Caruso will also create a signature RUSK look that will dominate the evening runway show, allowing the team to push the boundaries of creative expression through hair design.

"RUSK is thrilled to take part in Nolcha Fashion Week again! We have a passionate team of haircare artists that share the same values of creativity and individuality that Nolcha does," says Heather Simmons, Vice President of RUSK Marketing and Education. "We are so excited to return to Pier 59 for this truly inspired collaboration of the RUSK creative stylists and Nolcha's independent designers."