Fashion in
Phoenix is having a moment. Actually, more than a moment if you count 28 runway
shows in the last week, a flurry of media headlines and more tweets and
Facebook posts than a celebrity wardrobe malfunction!
Phoenix
Fashion Week wrapped up its eighth season this week with a dramatic finish to its
three-day event at Talking Stick Resort. The final show, featuring a collection
from Dubai designer Furne One had the crowd on its feet, as he sent 31 fantasy
looks down the runway including billowing capes with 15 foot trains, towering
metallic headdresses and models styled in waist-length braids and glimmering
foiled lips.
Furne One,
pronounced fern o-nay, has recently garnered international attention for
dressing high-profile celebrities like Jennifer Lopez, Beyonce and Katy Perry.
As the grande finale to the shows, his dramatic couture presentation raised the
Phoenix fashion bar to new heights with its level of sophistication and
showmanship.
Raina
Hein, of America's Next Top Model, was the final model to walk the runway,
dressed in an elaborately beaded bodysuit and a voluminous, embroidered cape
that literally filled the runway as she walked. It was definitely a
"WOW" moment for the appreciative crowd.
This year,
Phoenix Fashion Week hosted nine runway shows each evening, featuring a
combination of emerging and established designers. During the year, Executive
Director Brian Hill and his team recruit not only Arizona designers, they
travel to other cities to recruit new designers for the shows. A competition is
held for "Best Emerging Designer" with the winner receiving a $10,000
prize package.
This
year's winner was Bri Seeley: a designer from Lacey, Washington whose
ready-to-wear collection, "Escape" featured feminine, contemporary
pieces in a teal, tan and ivory color palette. Ms. Seeley emerged as the winner
after a three-way tie with design labels JHaus and OfraStyle.
The model
competition, which kicks off in the summertime, has benefited from a rapidly
increasing number of entrants from year to year. This year's casting call for
models attracted over 200 contestants competing for 40 spots -- 10 spots for
men and 30 for women. There are a variety of training sessions and photo
opportunities for the models leading up to Phoenix Fashion Week. The coveted
" Model of the Year" title includes gift packages from sponsors
Smartwater, Dolce Salon and Remix watches, along with a contract with Phoenix
modeling agency, The Agency Arizona.
This
year's winner is 16-year-old Madison Brown, a student at Gilbert High School.
Ms. Brown also won the "Headshot Challenge" competition for women.
Model Nick Koester, a Phoenix Fashion Week veteran, won the "Headshot
Challenge" for men.
Both
models walked in the shows last year.
Although
its most high profile event is the show in early October each year, Phoenix
Fashion Week produces events and fashion shows all year long. They have
developed many key community partnerships and the sponsors necessary to
facilitate their growth and further their self-described mission of
"pushing Arizona fashion forward."
Bringing
in distinguished couture designers capable of exciting the fashion crowd like
this year's Furne One, certainly doesn't hurt.
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