Making Fashion Click

Making Fashion Click


Unassuming downtown Hattiesburg is not where you might expect to find a New York-style fashion bash.

However, Jason Le Viere of Click Boutique and Gallery says that's exactly what can be found on Sept. 6 when the business celebrates Fashion's Night Out.
The event is a a global event that is celebrated in big cities and small towns alike.
Hattiesburg's fashion celebration will be hosted by Click, but will be held across the street at the Oddfellows Gallery.
Le Viere said he and Click co-owner Adam Myrick hope the setting will lend the party an upscale, artsy feel.
"I think art is a huge part of downtown, and it's exciting to have (the event) in this historic Oddfellows building," said Le Viere. "That is just a world class gallery, and this will be a very New York-style fashion party."
The event will have a live photo booth, a champagne cocktail bar and a cash bar, a dessert bar, and a preview of upcoming fashions available at Click.
All of the models are local - a decision that Le Viere said had to be approved by Vogue, which sponsors the global Fashion's Night Out initiative.
There are also strict standards about who can host an official Fashion's Night Out event, using the Fashion's Night Out logo and appearing in the official Fashion's Night Out event listings.
In fact, Le Viere said Click wanted to host an event for Fashion's Night Out last year, but was turned down because of parking issues. Once they were approved as an official venue, Le Viere said the process has been much easier, with Vogue approving all the plans they've presented thus far.
Click is the only boutique in Mississippi to host an official Fashion's Night Out event this year. Le Viere said the party, which is free to attend, will have a welcoming feel that will help promote the Fashion's Night Out goals of celebrating fashion and boosting the industry's economy. The dress code: Whatever makes you feel is fashion-forward.
"That dress you bought that you had no idea when you were ever going to wear, but you just had to have it," said Le Viere. "It's an opportunity to wear something that maybe you don't get to wear in your everyday activities."