Fashion Crowd Gathers at Modern Hotel in London for Newlife Charity Event

Raising an amazing £12,000 for charity in just two and a half hours, fashion guests of an Oxford Street hotel in London were wowed with elegant surroundings while enjoying an evening of fun and frivolity to benefit Newlife Charity.

Opening its remarkable event venues and The Luggage Room bar to 550 guests on Dec. 10, 2012 for a night of cocktails, fashion and retail therapy, the London Marriott Grosvenor Square was the site of the event which showcased a small selection of clothing later sold to benefit the charity founded to support the needs of disabled children.

As guests arrived they were transported back to a bygone era of glamour, elegance and sophistication in one of the London's hottest new cocktail bars, The Luggage Room, where they were greeted by Bar Manager Abdulai Kpekawa. Once through The Luggage Room, guests were welcomed into the Westminster Ballroom and treated to a selection of festive canapés and the hospitality of Executive Head Chef Jamie Welch and his team of culinary professionals.

Thirteen of the London Mayfair hotel's Grosvenor Square associates volunteered to grace the catwalk for the 7 p.m. fashion show and with credit to Helen Boyle, fashion editor of Hello Magazine, they all looked amazing as they strutted across the runway donning great poses and the stylish fashions.

"The spirit of everyone involved was just truly superb as it is a big deal putting on such a big show for such a big audience," noted Boyle.

Once the show was over, charity guests inside this distinctive hotel near Hyde Park were enthusiastic of the opportunity to purchase high street designer clothes and accessories at a fraction of the retail price.
"Partnerships like this one with the London Marriott Hotel Grosvenor Square enable Newlife to do so much more to support families," said Newlife CEO Sheila Brown, OBE. "Because of our unique trading operation we guarantee that every penny donated to us is used to directly help children, nothing is taken out for administration."